Start from the client’s real need
A good shortlist starts with the client’s actual brief.
Before adding listings, check:
- location or neighbourhood preference
- budget range
- bedrooms and property type
- rent, sale, or other intent
- timing or move-in date
- must-haves such as parking, furnished status, road access, school proximity, or shortlet duration
If the brief is vague, ask a clarifying question before sending too many options.
Choose quality over quantity
Avoid filling a page with weak options.
A shorter shortlist is usually stronger when every listing has a clear reason to be there. Remove listings that are:
- outside the budget without explanation
- in the wrong area
- missing the required bedrooms or property type
- stale, expired, unavailable, or unsuitable
- added only to make the page look full
The page should feel like a curated recommendation, not a random list.
Explain why each listing fits
Use the client brief, requirements, and notes to make the page feel intentional.
Helpful context can include:
- why the area fits the client’s search
- how the price compares with the budget
- which must-haves are covered
- what trade-offs the client should notice
- whether the listing is best for speed, value, location, or quality
Be honest if something differs from the request. A clear trade-off is better than a surprise later.
Keep the page focused
The page should answer one question:
“Why should this client consider these homes?”
Keep the headline and brief aligned with the same search. If the client has two very different searches, create separate pages instead of mixing unrelated properties.
Review before sharing
Before you send the link:
- preview the page
- remove weak options
- check that the client name and headline are correct
- make sure no private notes are visible
- confirm the public page still feels professional
Client pages help present your recommendation clearly, but they do not guarantee a reply, viewing, offer, tenancy, or sale.